Cookie Policy


  1. WHO ARE WE?
    1. We are Foodpairing, a limited liability company incorporated under Belgian law, having its registered office at Oktrooiplein 1, box 401, 9000 Ghent, Belgium (“Foodpairing”, “we”) and registered with the Crossroads Bank for Enterprises (Kruispuntbank van Ondernemingen or KBO) under enterprise number 0818.030.890.
    2. We at Foodpairing provide a SaaS-solution called Headspace which is able to generate innovative food concepts and predict consumer responses based on advanced data analysis.
    3. We value your right to privacy and make every effort to protect your personal data in accordance with applicable data protection law, including the General Data Protection Regulation (EU) 2016/679 ("GDPR") and national implementing legislation. In this Cookie Policy, we explain what cookies are, their purposes and which cookies we use. You can find more information about your privacy and data protection rights in the Foodpairing privacy policy: Privacy Policy.
    4. All concepts not explicitly defined in this cookie policy (“Cookie Policy”), have the same meaning as in our Terms of Service.
  2. WHAT ARE COOKIES?
    1. Cookies are small data or text files sent from a website and stored on your local computer. Cookies can be stored for different purposes; some cookies are of a technical nature (e.g. to store language preferences), session cookies (temporary cookies) and tracking cookies (cookies that follow and store your behaviour on the website in order to provide the user with the best possible user experience).
    2. The Belgian Electronic Communications Act (implementation of the Telecommunications Act) contains some provisions regarding cookies and their use on websites. The Belgian implementation is derived from the European e-Privacy Directive. This directive implies that each EU member state has a certain discretion with regard to cookie legislation.
  3. WHAT ARE THE PURPOSES OF COOKIES?
    1. Foodpairing wants to inform the user as much as possible about this new legislation and about the cookies they use. Cookies are essential for us to optimise every visit to the website (“Website”). For example, cookies remember every technical choice the user has made (e.g. choices regarding language, newsletter, etc.) and help to offer the user all relevant services and suggestions. The cookies with their different purposes are described more in detail under article 4 of this Cookie Policy.
    2. If you want to visit our website, it is recommended to enable cookies. If you prefer not to, you can disable cookies by changing browser settings.
  4. WHICH COOKIES DOES FOODPAIRING USE?
    1. To visit the Website, it is recommended to enable cookies on your computer, tablet or mobile phone. Without cookies enabled, Foodpairing cannot guarantee an optimal use of our website.
    2. Cookies can be divided into categories according to their origin, function and lifetime.
      1. Origin: 
        1. First-party cookies (direct cookies): these cookies are set during your visit to the Website.
        2. Third-party cookies (indirect cookies): these cookies are set by a third party when you visit the Website. With regard to cookies set by third parties we refer you to the statements on their own websites. Please note that Foodpairing has no influence whatsoever either on the contents of these statements or on the actual contents of the cookies set by these parties.
      2. Function: 
        1. Strictly necessary cookies: these cookies are required in order to browse on the Website. 
        2. Functional cookies: these cookies allow the Website to remember your preferences. They include login cookies, registration cookies and language preference cookies. Functional cookies are first-party cookies.
        3. Performance cookies: these cookies are set on the Website for statistical, social or commercial purposes or to generate general visitor profiles. The purpose of performance cookies is to make a browsing session easier, more convenient and more enjoyable. Performance cookies may be first-party or third-party.
          • Cookies set for statistics purposes enable site managers to see which website pages you have visited and to geographically locate the computer/device used.
          • Cookies set for social purposes enable users to share website content on social networks.
        4. Marketing cookies: these cookies are placed on the Website for marketing purposes. 
          • Cookies set for profiling purposes enable site managers to establish user profiles so as to be able to display advertising suited to their main interests.
          • Cookies set for advertising purposes record the advertisements that have been displayed during a user’s browsing sessions and their frequency. A number of cookies of this kind are used by Google Analytics. Convenience cookies may be either first-party or third-party cookies. 
      3. Lifetime: 
        1. Persistent cookies: also known as 'tracking cookies', these outlast an individual session and remain on your hard disk for a predefined period of time or until you choose to delete them.  
        2. Session cookies: these are temporary cookies that enable visitors to navigate quickly and easily through the site during a browsing session. A browsing session begins when the visitor opens the browser window and ends when the visitor closes the window. All session cookies are deleted when you close your browser. Session cookies are usually functional cookies.

Strictly necessary cookies

Name of the cookie

Hostname

Purpose of the cookie 

First or third party cookie

Retention period, if applicable

__cf_bm 

.hs-analytics.net 

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

Third-party 

30 minutes 

__cf_bm

.hubspotusercontent-eu1.net

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

Third-party

30 minutes

__cf_bm

.hs-banner.com

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

Third-party

30 minutes

li_gc

.linkedin.com

Used to store guest consent to the use of cookies for non-essential purposes

Third-party

6 months

__cf_bm

.hubspotvideo.com

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

Third-party

30 minutes

__cf_bm

.getheadspace.ai

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

First-party

30 minutes

__cf_bm

.hubspot.com

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

Third-party

30 minutes

__cf_bm

.hsappstatic.net

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

Third-party

30 minutes

__cf_bm

.usemessages.com

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

Third-party

30 minutes

__cf_bm

.hs-scripts.com

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

Third-party

30 minutes

__cf_bm

.hsadspixel.net

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

Third-party

30 minutes

__cf_bm

.hsforms.com

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

Third-party

30 minutes


Performance cookies

Name of the cookie

Hostname

Purpose of the cookie 

First or third party cookie

Retention period, if applicable

_ga_0KJ52VEW1F

.getheadspace.ai

This cookie is used by Google Analytics to persist session state.

First-party

1 year 1 month

__hstc

.getheadspace.ai

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

First-party

6 months

__hssc

.getheadspace.ai

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

First-party

30 minutes

_ga

.getheadspace.ai

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

First-party

1 year 1 month

__hssrc

.getheadspace.ai

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

First-party

Session


Targeting cookies

Name of the cookie

Hostname

Purpose of the cookie 

First or third party cookie

Retention period, if applicable

lidc

.linkedin.com

This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.

Third-party

1 day

bcookie

.linkedin.com

This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media.

Third-party

1 year

messagesUtk

.getheadspace.ai

This cookie is used to recognize visitors who chat with you via the chatflows tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser.

First-party

6 months


Functionality cookies

Name of the cookie

Hostname

Purpose of the cookie 

First or third party cookie

Retention period, if applicable

_cfuvid

.hubspot.com

This cookie is used for purposes of tracking users across sessions to optimize user experience by maintaining session consistency and providing personalized services.

Third-party

Session

_cfuvid

.hsforms.com

This cookie is used for purposes of tracking users across sessions to optimize user experience by maintaining session consistency and providing personalized services.

Third-party

Session

hubspotutk

.getheadspace.ai

This cookie name is associated with websites built on the HubSpot platform. HubSpot report that its purpose is user authentication. As a persistent rather than a session cookie it cannot be classified as Strictly Necessary.

First-party

6 months

_cfuvid

.getheadspace.ai

This cookie is used for purposes of tracking users across sessions to optimize user experience by maintaining session consistency and providing personalized services.

First-party

Session


5. CONTACT US
   1. If you have any questions about our Cookie Policy, please contact us at info@foodpairing.com. 

6. CHANGES TO THE COOKIE POLICY

   1. From time to time, it may be necessary to amend this Cookie Policy. When we post changes to the Cookie Policy, we will change the "last updated" date at the top of the document. The most recent version of this Cookie Policy will be available on our Website at all times.